There are many ways in which you can bring in more customers and boost sales for your hardware and/or networking business, and the most effective of these is marketing your business effectively. In order to market your business successfully, you’d need to craft a detailed PPC marketing campaign. Quality Display Ads are sure to increase your visibility and pique the interest of potential customers. However, what can sometimes matter more than your ad itself is the placement of your ad.
If you make the mistake of featuring your ads on the wrong sites, then you might end up with either of two things. One, you’ll have insufficient traffic with which to turn views into clicks and clicks into sales. Two, you’d make the mistake of featuring your ad on the wrong site which could leave an unfavorable impression of your brand in the eyes of users. For someone who’s looking to introduce their business to new customers and increase revenue, neither of these options is ideal.
Therefore, in this article, I’ll take you through the main points that you’d need to bear in mind to help you stay one step ahead of your competitors and boost your visibility.
Use Google To Find Websites
One of the easiest if not the easiest way in which you can find the right sites to feature your display ads on is to look for them on Google. By entering keywords into Google’s search bar, you’re very likely to find the best sites to feature your ads on. The most popular results will show up first, followed by the sites that receive a decent amount of traffic. Whatever the case, one thing’s for sure, the most popular sites will show up on Google’s first page of results.
This is a rather cost-effective method of finding placements to advertise your hardware placements on. However, we can’t say that it’s the most convenient option in terms of the time that it’ll take you to find the best sites online. If you’d still like to get started on looking for these sites, then here are a few keywords and phrases that you can use:
- Best hardware sites
- Best computer hardware sites
- Networking sites for businesses
- Hardware review sites
- Hardware news sites
Using these keywords and phrases ought to give you good results online on the kind of sites that you can use to promote your business. However, you’ll have to do your research here to ensure that you only find those sites that are of great repute. If not, you could well end up with great traffic but might risk the reputation of your brand by featuring your ads on a shady site. As I mentioned before, how people perceive these sites is sure to color how they perceive your brand as well.
Luckily, if you don’t have the time and resources to conduct the research that’s necessary to look for quality website placements that receive good traffic, then there are viable alternatives at hand.
Hire A PPC Specialist
One viable alternative to using Google to find placements for your hardware and/or networking business is to hire a PPC specialist to do it for you. Sure, this is going to cost you, but it’ll pay off in the long run. Not only does this option help you to save on time, but it allows you to stay ahead of the curve as well. How? A PPC expert is sure to understand what kind of sites will create brand awareness for your business and consequently ramp up sales. In this sense, hiring a PPC expert will prove to be a worthy investment.
A definitive advantage of employing a PPC specialist or hiring the services of a digital marketing agency over finding placements yourself is that the former is likely to give you better targeted results. While it’s not difficult to find placements to promote your products and services, it’s difficult to find those that are worth the money you spend on advertising. This is where a PPC expert comes in. These experts will put in the hours of research required to find the best sites which are likely to increase your click-through rate (CTR) and conversion rate in no time.
Not only that, but a PPC individual is also very likely to employ effective testing methods to determine how your display ads are performing and the sites on which they’re performing the best. This analysis proves useful both in the short and in the long run to help you understand how you can improve upon your existing online marketing campaign and bring in more revenue than ever before.
Use Our Tool
Lastly, a very effective way in which you can find the right kind of website placements to suit your needs is to use our tool. I know what you’re thinking, of course, we’re going to promote our tool, after all, it’s not exactly free. However, the reason why we’d advise you to use our tool over hiring a PPC expert or agency is that it’s cheaper and more likely to give you great results. With the help of this tool, you can choose to have an algorithm that’ll enable you to find website placements that are tailor-made to fit your promotional needs.
Besides, this tool can give you results in a relatively short amount of time, thereby giving you the freedom to concentrate on running your hardware business. If you wish to learn more about how this tool functions then you can always reach out to one of our team members and they’d be more than happy to assist you. Convinced to try it out yet? That sounds great, let’s get you started right away!
Sasha is the kind of person you'll always find with a book in their hands. She believes writing is also a way of learning, and apparently there's nothing better to learn about than PPC & Advertising.