You’d think that promoting your vacation service would be a piece of cake considering the average person is likely to pause and take a good look at ads for such services during a hectic workday. Think about it, we’ve all been there, making the mistake of scrolling on some site online and getting thoroughly distracted by an inviting picture of a sun-soaked beach or lush green hills. In such a scenario, it’s not difficult to imagine that you would thr0w caution to the wind and ditch whatever you were working on to daydream about a much-needed getaway.
Why then, is it not so easy to find placements for your vacation services? The answer to this isn’t all that surprising: rising competition. With the increased demand for travel services comes fierce competition among travel agencies and other such services to boost sales using online marketing tools. This is the main reason why Display Ads are all the rage these days in the travel sector. After all, the best way to market a vacation service is to show people the best possible pictures of fantastic vacation spots, wouldn’t you agree?
Considering the demand for website placements for vacation service ads, we’d say it’s more than a little challenging to gain viewers for your Display Ads. Therefore, it’s important that you do your research and choose your placements carefully if you want to garner good conversion rates. In this article, I’ll take you through some of the best ways in which you can place your ads online to market your vacation services effectively.
Use Google Search
Google has the best search tools on the internet so it would be wise to conduct some preliminary research with its help. With the search results you obtain on Google, you can find some great websites that should provide your Display Ads with good viewership. Also, since Google displays best results right at the top of a page, it shouldn’t take you much time to sift through results quickly. However, you should know what to search for when using Google to find website placements. Here are a few examples to give you a general idea of what to type into the search bar:
- Best travel packages
- Best sites for hotel bookings
- Vacation services international
- Travel services online
- Travel services near me
Anything related to hotel reservations, flight bookings, and other vacation services would be relevant as well. You can use your imagination and mix and match the keywords we’ve listed out above, or visit Google and have a look at the top search queries for yourself. Either way, you’ll find that it won’t take you much time to gain an idea of which sites are the most popular ones in the world of vacation services. However, this isn’t to say that you should go ahead and feature your ads on these sites.
More often than not, just because a site is popular doesn’t mean it enjoys a great reputation. Sometimes, it could just be a site that sells affordable products or has many click-bait ads. This is why you’d need to put in adequate research to find the popular sites that are also highly reputed. Therefore, even though you’d save time by performing a simple Google search to find sites, it would take you additional time to put in the extra research here.
Hire Someone To Find Placements
If your hands are full with trying to run a vacation service, it wouldn’t make much sense to take on more work and end up placing your ads on sites that’ll do nothing to boost your sales. Instead, it would be a good idea to hire someone to find the right placements for you. But the question arises: who do you entrust such a crucial role to? That’s easy, a PPC expert. These professionals are trained in designing ads (both the graphic design and written content in them) and analyzing how they perform online. Aside from this, these individuals also possess the skills and knowledge required to feature your Display Ads in all the right places.
For instance, since you’re looking to feature ads on vacation services, these experts would find you the kind of sites that are likely to attract interested audiences. Also, they’d be adept at helping you publish your ads online at reasonable rates. This enables you to both establish a consumer base and save money in the long run. However, you must know that hiring a PPC expert or agency doesn’t come cheap. Since these individuals are highly trained and knowledgeable, their fees are likely to reflect the quality of services that they offer you.
Use Our Tool
At the end of the day, you’d either have to spend considerable time or considerable money to find the best website placements to promote your vacation services. What we offer you is a far better solution than using Google or hiring a PPC expert. Our solution is our tool that designs an algorithm for you and runs it online to find the best sites to feature your Display Ads on. In this way, it saves you the time and trouble of sifting through hundreds of sites to find the right fit for your requirements.
Granted, our tool isn’t free but it isn’t likely to break the bank either. Our team of experts can help you to understand how exactly this tool works in case you have any queries. So there’s no reason to wait around, is there? Let’s get you started!
Sasha is the kind of person you'll always find with a book in their hands. She believes writing is also a way of learning, and apparently there's nothing better to learn about than PPC & Advertising.