As of 2021, the global beauty industry is worth a whopping $511 billion. Yes, you read that right. This multi-billion dollar industry is highly competitive thanks to the handsome returns it promises investors. With the rise of social media influencers and innovative marketing techniques, it’s hardly surprising that beauty brands have no shortage of avenues to explore with Digital Marketing.
This applies to both cosmetics and skincare brands. Advertisements for these brands are something you’re sure to encounter pretty much every time you open your browser or a social media app. With beauty ads saturating what feels like every nook and cranny of the internet, it’s not difficult to imagine why you may be finding it challenging to find placements for your ads.
A good way to market your beauty brand online would be to rope in the help of reputed social media influencers that have large followings. However, this technique works best when you’re trying to appeal to a younger audience since teenagers and those in their 20s would be most likely to take an influencer’s advice on what beauty products they should be using. Besides, if your products aren’t exactly cheap, you may need to reach out to an older audience that can afford to splurge on your offerings.
One of the most effective ways in which you can reach out to all users within the demographic you’re targeting is to feature your ads on popular websites. Now, placements on good sites are highly coveted and if you don’t go about it the right way, you may end up paying a lot more than you intended without having much to show for it. So how do you find the best websites for your beauty product ads? Let’s explore, shall we?
Ask Google To Help
Yes, it’s actually that easy, if you’ve got the time for it. Think of Google’s search bar as the magic portal that’ll whisk you away to the land of perfect website placements, and type in your search phrases accordingly. If you’re having trouble conjuring up the right keywords and phrases to get your magic portal working, here are a few suggestions to get you started:
- Beauty products online
- Beauty products list
- Perfumes for men/women
- Beauty products for women
- Body lotion for dry skin
- Beauty products brands
- Natural skincare brands
- Beauty products near me
Adding keywords related to the products you’re selling to make the searches more specific and narrow the websites down can be very effective here. For example, if you specialize in skincare products and use only natural ingredients in them, you could search for something like, ‘Natural skincare products online’ to find the best sites that feature such products and ads. Now that you get the gist of it, you can go ahead and take a look at Google’s top suggestions for beauty websites online.
Such websites are typically lifestyle and beauty sites that receive a good amount of traffic every day. However, you have to be careful not to go for the first site you find that receives tons of viewers. If this site doesn’t feature reliable information and isn’t generally viewed as a trustworthy site, you’d be better off opting for a reputed site that doesn’t receive as much traffic.
Remember, the average viewer will perceive your brand as they perceive the website they see your ads on, so this can contribute towards building your brand image.
Sounds rather simplistic but it’s a very effective solution all the same — if you don’t have the time and other resources to dedicate towards finding website placements, you could always hire a PPC expert. A PPC expert isn’t just trained to design your ads for you using the right keywords to propel them to the top of Google’s search results, they’re adept at finding great website placements as well.
Sure, hiring a PPC specialist or indeed, a marketing agency that can find website placements won’t be easy on the pocket, but that doesn’t mean you shouldn’t consider it. After all, you may put in any number of hours into looking for sites that can give you good conversion rates, but your findings are unlikely to be as accurate as those of a professional such as a PPC expert.
Besides, hiring someone to get the job done for you will leave you free to concentrate on the processes involved in manufacturing and distributing your products. In the beauty industry, the quality and effectiveness of a product are everything and if you’re not concentrating your best efforts on ensuring customers receive the same, you won’t be able to keep up with the competition in the long run.
Give Our Tool A Shot
Now that I’ve given you a fair idea of how you can go about finding website placements for your beauty brands both by yourself and with the help of someone else, I can tell you that there’s a third option here as well. That option involves using our highly effective tool that creates the perfect algorithm for you to zero down on the best websites related to your niche.
It doesn’t matter whether you specialize in makeup, skincare products, perfumes, or other beauty products – our tool will target the kind of sites that feature quality content on these products and therefore allow you to get started with your online marketing campaign. In other words, our tool can help you establish your brand image online in no time and drive conversion rates to boost revenue. Besides, it doesn’t cost as much as hiring a PPC specialist or agency so you don’t have to worry about breaking the bank to get good results with us.
We’re ready to get you started, are you? Great! Here we go.
Sasha is the kind of person you'll always find with a book in their hands. She believes writing is also a way of learning, and apparently there's nothing better to learn about than PPC & Advertising.