There’s a lot of work involved in a construction business with various aspects attached to each project. Everything from purchasing raw materials to handling legal work is included in running construction services. Therefore, it’s not difficult to see why marketing is the last thing on your mind if you’re running a construction service, especially if you’re a sole trader.
Planning a Digital Marketing Campaign can take up a significant amount of time and effort on your part; time and effort that could be better spent on winning new customers. Now, there’s the paradox: how do you win new customers if you don’t run a Digital Marketing Campaign? Well, construction services often win new business through referrals and word of mouth, but of late, Display Ads are proving useful too.
Since construction services are not widely advertised online, it’s not always easy to find websites that run Display Ads for the same. However, with a few easy tips and tricks in mind, you’ll surely be able to find the right kind of websites to run your Display Ads. Let’s explore these tips.
Use Google Search
It’ll take you only a few minutes to run a Google search, but the results can be very promising. After all, what could be a better way of finding popular sites to run ads online? However, bear in mind here that popularity doesn’t always equal reliability, and you may want to exercise caution while choosing a site to promote your business.
Just because a site receives a lot of traffic doesn’t mean that it’ll be a good look for your company to advertise on it. I say this because reputation is everything for a construction business. Think about it, why would anyone want to engage your services and trust you to build entire structures for them if they see your ad is featured alongside others like ‘Use This Simple Trick To Earn $100000 In A Week’?
You see the problem here? It doesn’t matter if your service is reputed and reliable. What matters is how well you can establish a brand image in the eyes of potential customers. Therefore, a quick Google search can be useful, but only if you dig a little deeper and inspect these websites as thoroughly as possible.
If you’re confused about which keywords or phrases you can use to find websites to place Display Ads for your construction services, try these:
- Industrial construction services
- Building construction
- Building services
- Local construction services
- Construction management services
These are just a few examples, you can get creative and put yourself in the shoes of a potential customer to Google more words and phrases.
Hire A PPC Expert
If you simply can’t afford the time involved in looking for website placements alongside running your construction business, we don’t blame you. Considering how high the stakes are with manufacturing and construction services, small companies often cannot allocate adequate resources towards marketing.
Besides, if you’re running a small business, setting up a full-fledged marketing department can be too time-consuming and not to mention – costly. The solution to this problem lies in hiring a PPC expert to create Display Ads for you. These experts are good at more than just graphic design and content writing – they’re experts at finding ad placements too.
Now, this isn’t to say that hiring a PPC expert comes cheap because it certainly doesn’t. However, considering that you won’t need to be very involved in designing Display Ads and finding websites to run them when you’ve got a PPC specialist on hand, it could be well worth the money. Moreover, if you haven’t run ads for your business before, you may need to work your way from the ground up and hire someone who can help establish your brand image online.
This could be beyond the talents and skills of one PPC expert so you may need to hire a marketing agency. These agencies have skilled professionals who oversee various aspects of Online Marketing from creating the ads to finding good website placements from them. However, if you go for a reputed and popular marketing agency, it may cost you more than it would to hire a PPC specialist.
Either way, hiring someone to find websites for you could still work out cheaper than establishing an in-house marketing department for the design and promotion of your ads.
How We Can Help You
If you’ve weighed the options above and aren’t impressed with either, we suggest you check out our tool that allows you to run an algorithm and find the best websites to run Display Ads for your construction services. Not only is our tool highly effective, but it’s also cheaper than hiring a PPC specialist or setting up a marketing department to find ad placements for you.
It doesn’t matter if you’ve run Display Ads online before or not, we can help you convert views to clicks and clicks to sales by pointing you towards the right websites. The sites we help you choose from are not only trustworthy, but they’re also those that receive heavy traffic. Besides, if you face any difficulties with using the tool or are unsure about how to use it, we have experts on board that are happy to walk you through how it works and how it can benefit your construction services.
We think you may be sufficiently convinced by now to check out our tool and decide whether it can work for you. Do you agree? Great! Let’s start right away