If you run a legal business and are planning on featuring ads online to promote it, you may have realized that this is a lot more difficult than you initially expected. Designing an effective Digital Marketing Campaign is no cakewalk, to begin with, but this is especially true about industries such as the legal industry since most people aren’t very well-versed with the specifics of the same. Therefore, you’ll need to go the extra mile if you want your legal business ads to target the right audience and garner great engagement online. In this article, we’ll discuss some key factors you could take into account before you choose a platform to feature your legal business ads on.
When people seek out legal advice and related services from a lawyer, they’re likely looking for an ad that’s convincing, sincere, and to-the-point rather than one that’s trying to oversell your services using a riot of creative marketing techniques. That being said, there’s no denying that using online marketing tools can help increase your visibility and establish a sound digital presence. People looking for lawyers online are frequently known to seek out lawyers to represent them in everything from personal injury cases to criminal proceedings.
In other words, it’s easy to see why it’s growing increasingly popular for law firms to engage the services of PPC experts and agencies to design Display Ads for them. However, merely designing a great ad is not enough, especially for a legal business. It’s imperative that your ad can appeal to and find the right audiences, or that’s a good amount of money going straight down the drain. It appears that the right way to go about ads for a legal business is to create those with simple yet appealing designs and feature them on websites that attract great traffic. But how do you find websites that attract the most traffic?
Well, let’s start off by saying that attracting traffic should not be the only consideration when looking for a website to feature ads for your legal business. Ideally, you should also consider the reputation of the website and the kind of ads it normally features. If it’s one of those sites that regularly feature ads that are shady and seem fraudulent, you won’t be doing your business any favors by featuring your ads on there.
Apart from inspecting the sites you’re interested in, you could keep the following tips in mind before you pick a platform to feature your ads on.
Google It
That’s it, that’s how simple it can be to find the perfect website to host your legal business ads. Entering keywords and key phrases into Google’s search bar will give you the top results for websites that feature ads and other information on legal services. The trick is to put yourself into the shoes of people looking for specific legal services. A few examples of key phrases for the same are: ‘construction injury lawyer’, ‘vehicle accident attorney LOCATION’, ‘fatal car accident attorney’, and ‘criminal defense attorneys near me.
As you can see, these phrases are pretty basic and it doesn’t take much effort or imagination to come up with them. Besides, this is arguably the quickest way of finding which websites are the most popular options you have available to advertise your legal services. Once you narrow down on a bunch of keywords and phrases that relate to your business, you can have Google Ads to be displayed in them. Using this method could prove to be adequately effective for that business that has already had a great Ad Campaign designed with Display Ads that only requires launching.
Hire An Expert
If you haven’t had your ads designed yet and are unsure about whether the skills you have in-house will suffice for the same, we’d say you’d be better off hiring a PPC expert. These individuals (or agencies) are trained at designing and placing Display Ads in a way that can maximize your CTR and quite possibly your conversion rate. Since there’s nothing inherently appealing about legal services as these are essential services, hiring the expertise of a PPC specialist can only help further your cause.
There are now PPC experts available with knowledge and experience related to different industries so you may be able to find one with expertise in the legal industry. You’d be better-served to rely on the services of such experts than you would be with a PPC agency that creates appealing but generic ads.
Use Our Tool
The aforementioned options are great for a legal business that wishes to advertise its services online, but that doesn’t mean they’re the only options you have or that they would be the best fit for your needs. If you don’t want to go through the trouble of finding a PPC expert or spending time on Google entering key phrases into the search bar, you would greatly benefit from using our placement tool. What our tool does is, creates an algorithm for you that can find the best websites online that fit snugly into the needs of your business.
Since this is quite a sophisticated placement tool, it’ll cost you (but hey, no more than actually hiring someone). However, rest assured that it’s no more expensive than hiring an individual or agency to do the legwork for you. You’re sure to increase the visibility of your legal business using our tool that will automatically find the best, most reputed sites to feature your ads and pique user interest in the legal services you have to offer.
Are you convinced as yet of the benefits our tool can offer you? Oh! You are? Let’s start right away then!
Sasha is the kind of person you'll always find with a book in their hands. She believes writing is also a way of learning, and apparently there's nothing better to learn about than PPC & Advertising.