Given the abundance of streaming services out there, it’s no surprise that there’s now an increased demand for ad placements related to the entertainment industry. If your entertainment company has been around for a while, then it shouldn’t be all that difficult to find placements which could increase visibility. However, on the other hand, if your brand is fairly new to the entertainment game, then it can be more than a little challenging to find the right websites to promote your business.
If you’re looking to feature your Display Ads on those websites that receive considerable traffic, then social media sites might be a good option. While there’s no shortage of competition on these sites either, it might just benefit you in the short and the long run to feature your ads on here. Again, finding affordable placements that attract a fair amount of traffic is no child’s play so you might find satisfactory results only if you’re willing to put in considerable time and effort.
However, even such efforts might end up being in vain if you don’t know where to start. Therefore, in the following sections, I’ll take you through the basic tips that you can follow when looking for placements for your entertainment business.
Google To The Rescue
Trust me, this isn’t merely generic advice: look for the best sites to place your ads on by performing a simple Google search. Google isn’t to be underestimated in terms of how effective it can be at helping you find popular websites to feature your ads. Nowadays, nearly everything begins with a simple Google search, so why not the hunt for ad placements? The trick to finding the best sites on Google is to enter the right keywords and phrases. If you’re having trouble figuring out what these keywords and phrases should be, then here are a few ideas to get you going:
- Best websites for entertainment
- Best websites for entertainment news
- Top websites for entertainment
- Local entertainment news
- Free websites for entertainment
- Popular entertainment sites
I’ve just covered a few examples above, there are many more that you could type into Google and essentially allow it to work its magic. Hundreds, possibly thousands of search results will be promptly hurled (yes, hurled) back at you after you hit the ‘search’ button which only leads you to the next step in this website hunt: reviewing these sites. Going through the top results carefully to evaluate the kind of traffic they receive should help you understand whether or not they’d be suited to your ads.
An easy way to figure out the kind of traffic a specific site receives is to take a look at the ads that are featured there. If these seem to be related to the entertainment industry in any way, then you’ve found yourself a winner. The only thing to consider after this is the cost of advertising on such a site. However, what I’ve outlined here is the best case scenario. More often than not, popular sites on Google turn out to be those that are very trustworthy. These sites usually feature ads for companies that are clearly fraudulent and advertising your company on these sites might impact your reputation negatively.
Trust me, this isn’t the kind of visibility that you should want for your entertainment business. Thankfully, there are other options available to you which we’ll discuss below.
Turn To A PPC Expert
PPC experts not only specialize in creating great quality Display Ads to promote a variety of businesses, but they also specialize in finding the right kind of placements for these ads. In other words, they not only help design an ad campaign, but they help you to execute it as well. Hiring even one such expert should help lighten the load that’s on your shoulders regarding the search for the perfect placements for your entertainment business ads.
In no time, a PPC specialist could find you websites that are both popular and reputable. In this way, they could help grow your consumer base while allowing you to maintain your reputation in the long run. Also, a PPC expert is more than likely to have a keen sense of whether or not a placement is worth what you’re shelling out for it. In other words, they could help you save money as well as time.
Speaking of saving money, let’s move on to our final piece of advice.
We’re Here To Help
Hiring a PPC expert or a full-time marketing employee can be too costly and looking for website placements yourself can be too time-consuming. The middle ground here is to find a service that doesn’t take up too much time or money but can provide you with great results anyway, which is exactly why we’re here. If you trust us to find website placements for your entertainment business, we can create an algorithm that’s tailor-made to fit snugly into your requirements. In this way, we can dismiss or select the right kind of sites based on what will bring your ads maximum visibility and support a healthy CTR (click-through rate).
Granted, our service isn’t free but it’s what most companies are sure to find affordable. Besides, we offer you customer support services as well which will help you to understand how our service works and how you can benefit from it. If we’ve convinced you adequately regarding the quality of our service, then let’s get started without further ado!
Sasha is the kind of person you'll always find with a book in their hands. She believes writing is also a way of learning, and apparently there's nothing better to learn about than PPC & Advertising.